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Capabilities

Software & Proficiencies

Here is a running list of the software and skills I reach for day to day. From design software, marketing execution, and initiative AI use.

// Design & Production

01 Adobe Creative Cloud Photoshop · Illustrator · InDesign
02 Lightroom Photo editing & color grading
03 Figma Layout & prototyping
04 Canva Pro Rapid social & print production
05 Photography Portrait, architecture & event

// Strategy & Marketing

01 Brand Strategy & Identity Positioning, voice, visual systems
02 Copywriting & Content Web, campaign & print copy
03 Social Media Management Content calendars & campaigns
04 SEO & Analytics Google Search Console & performance tracking

// Sites I Manage

01 mollybooevents.com ↗ Web management
02 campusforge.org ↗ Web management
03 jtodddarbyshire.com ↗ Web management
04 elnsburg.com ↗ Web management

// AI Tools & Workflow

01 Claude & Claude Code Site builds, code scaffolding & research synthesis
02 ChatGPT & Gemini Information work & editing
03 Vercel Hosting & deployment
04 Supabase Database & backend infrastructure

AI Philosophy

A tool, not a substitute.

Artificial Intelligence is growing fast and many are choosing to adopt it. AI can help improve workflows and help with many mechanical tasks, but many people don't yet know how to properly use it.

I use AI sparingly and meaningfully. I draft every word and do first pass edits on everything I do. Only then, do I have AI proofread and provide suggestions (not changes).

Every word you see here was written by me. I've taken classes and been challenged by professors who are taking the charge in using AI in supplemental creative ways, while mitigating the vices and slop that comes from it.

I am willing to discuss how I use AI in my workflow, when I use it, and my thoughts for how it should be used. It is a changing technology, so my thoughts on it are always shifting. I am weary and skeptical of the technology and the impact it will cause, but I am enthusiastic for the new avenues it will open for those who know how to use it well.